Everyone wants their copy to be as strong and as powerful as possible. You want to persuade people to part with their hard-earned cash and Copywriting is one of the best ways of doing that. Like professional athletes, you want to have an edge. Any advantage you can take. Only in the Copywriting arena it isn’t illegal or frowned upon.
Copy is assembled from the ground up. Think of it like creating a character in a video game. You can pick the appearance, traits and stats. Now I don’t know about you, but I rarely build a weak, dull and boring character. Everyone wants to be strong, good looking and exciting.
In this article I am going to tell you how to make your copy looks like its on steroids. If your copy could come to life and morph into a human, it would look like He-Man or Wonder Woman. Everybody wants to be He-man or Wonder Woman.
Continue reading “3 Ways To Make Your Copy Look Like It’s On Steroids”
Assembling nuclear copy that converts isn’t just plucked out the air. It is carefully built and like a house it needs foundation’s, or it’ll come crashing down.
Most Copywriters fail at the very first step.
They immediately dive in to selling a product and list off its features and benefits.
Unless you’re trying to sell your services as a sleep aid, then this isn’t the way to go.
Continue reading “Laying the Foundations”
Donald Trump won the U.S election. It was a genius campaign regardless of which political team you cheer for. But the simplicity of it was what got my attention.
Trump’s speeches especially. I’ve seen stories attacking his speaking ability, saying he speaks at an 8th grade level like this is a bad thing. Analysts have said he has the lowest score of any of the previous presidents back to 1929. Using data from his vocabulary and grammar they found his language was less diverse and a lot simpler.
Continue reading “The Science of Simplicity”